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Your research is more than just an academic contribution; it can be a valuable asset waiting to be activated. Research-driven products—from apps to policy tools—are reshaping industries. The crucial question is: does your research have market potential? Luckily, there’s a structured approach to discover the answer.

What if the next big research breakthrough didn’t just land in a journal—but in a product, service, or scalable solution?

Imagine if your research didn’t just remain on paper—but manifested in products, medical devices, educational programs, or mobile apps. That’s the power of strategic commercialisation.

While knowledge creation remains vital, knowledge stagnation is a growing problem. Groundbreaking research often fails to leave the confines of academia. It never becomes policy. It never becomes product. It never becomes practice.

Communities don’t need more theories; they need practical actions. Policymakers require frameworks that can be applied effectively. Entrepreneurs seek data-driven models that can thrive in the real world. Civil society craves innovations that tackle urgent social challenges. Without researchers stepping into these spaces, their work risks becoming irrelevant.

Every time research ends in a journal and not in practice, we lose time, lives, and billions in economic potential.

When research fails to move into these spaces, its potential is lost.

Across Africa and beyond, researchers are solving real problems—on paper. Yet too often, that’s where it ends. Why?

Across Africa and beyond, researchers are solving real problems—on paper. Yet too often, that’s where it ends. Why?